If you’re running ecommerce, you don’t need “more data.” You need a dashboard that answers one thing:
What’s driving profitable growth—and what’s quietly burning budget?
When your store (Shopify), ads (Facebook Ads), lifecycle marketing (Klaviyo), and payments (Stripe) aren’t connected, it’s easy to optimize the wrong thing.
The 3 traps that waste money
-
ROAS that looks great but doesn’t repeat
Last-click ROAS can hide low-quality customers who never buy again. -
Email “revenue” that’s actually cannibalization
A discount flow can claim revenue while reducing margin and training customers to wait. -
Refunds and disputes that show up too late
By the time you notice, you’ve already spent the budget.
The growth scorecard (what to monitor daily)
- Net revenue (after refunds) and contribution margin
- Blended CAC and payback (ads + email lift, not channel-only)
- Repeat purchase rate by acquisition cohort
- LTV by cohort (30/60/90 days)
- Deliverability + engagement for key flows (early warning)
Why “just pull the APIs” rarely stays simple
Ecommerce stacks change constantly: new campaigns, new products, new discount logic, new attribution rules. DIY breaks on the unglamorous parts: backfills, rate limits, joining identities, and monitoring.
Our managed data platform keeps ingestion reliable and models consistent, so your growth team spends time improving performance—not fixing pipelines.
A fast rollout
Week 1: unify store + ads + email + payments and ship a daily performance view.
Week 2: add cohorts and margin, then alerts (spend spikes, refund spikes, deliverability dips).